Brands must know their place in the market . Only then will they be able to make strategic moves to prevent the winner from Country Email List monopolizing everything (almost 100%) and leaving them mere crumbs, concludes"A very common mistake is to set prices in isolation for each product." Choose which of these Country Email List strategies best suits your product. What are the prices? From the point of view of the consumer, the price must be understood as the value that the client delivers not only in Country Email List money, but also in time, effort and perceived risk. Why is it important to have a pricing strategy?
Price is a fundamental short-term Country Email List variable, unlike product and distribution. The fact of being more flexible means that the company can quickly modify it to improve profits, profitability or initiate and respond to a Country Email List price war. It contributes to positioning and is often the only variable when it comes to getting an idea about quality. Price strategy What factors condition the pricing decision? Before setting a price we have to take into account the factors that determine the sale Country Email List price, the objectives of that pricing policy and the strategy to follow.
The company has to implement a price Country Email List strategy within certain margins , using costs and minimum profitability as a lower limit and, as a maximum, the capacity of market demand, a circumstance that is Country Email List unknown to the virtual market. competitive advantage . Our prices may be slightly higher. Depending on the objectives , there are different strategies. Therefore, it depends on Country Email List which objectives we prioritize: profits, profitability, market share or image.