Xia Kitchen APP is a food community product based on recipe sharing. With the iteration of product functions, Xia Kitchen has expanded its business field from a simple recipe sharing community to a comprehensive community + e-commerce platform, occupying a relatively leading position in the food community field. status. The author analyzes the product from many aspects and puts forward his own thinking. 1. Product architecture brain map and user usage roadmap 1. Product architecture brain map The lower kitchen currently mainly includes four main modules: the lower kitchen sharing community, the market, the classroom, and the user.
There are many subdivisions in each functional module. The following is the product architecture brain map of the next kitchen. 2. User usage path map Most users' use of the lower kitchen mainly focuses on six aspects: searching for recipes, creating recipes, viewing works, publishing works, shopping and learning courses. Below is a phone number list result-oriented user roadmap for these six purposes. Search for recipes Create a recipe View works Post works Shopping Learning Courses 2. Market analysis 1. An overview of the development of the lower kitchen The first stage: In March 2011, the Xiakitchen website began to operate online, and in July of the same year, the APP was officially released and launched. The APP appears
in the user's field of vision as a food sharing community. It started as a platform for food lovers to share and exchange food knowledge and recipe practices, and encourages UGC to upload high-quality content. Everyone is not only a share of recipe content Home is also a learner of recipe content. The second stage: At the beginning of 2015, Xia Kitchen officially launched the "Market Channel", adding the platform e-commerce entrance, transforming from the original content community platform to the "community + e-commerce" comprehensive platform. In 2015, the average daily order volume of the market has exceeded 10,000 orders, and all of them are converted from the original community traffic. In July 2015,