When we go to the mall, we often see those little robots with cartoon Number List expressions on their faces, which also bring many surprises to users.
Whenever I see these small service robots, I often wonder where is the design force for such products? How to design better and provide better service for users.
This article shares some thoughts on how to design service robots.
1. Market research
Out of curiosity, I hope to quickly understand the industry of intelligent robots. I have to consult relevant industry reports and use the method of desktop research to establish an understanding of this industry.
Through research, we learned that:
The size of the service robot market in my country has reached 39.4 billion yuan;
A large number of catering industries use intelligent robots to relieve the pressure of labor costs, and also bring more novel experiences to customers;
At the same time, the pain points of the catering industry and the outbreak of the epidemic have increased the demand for service robots.
2. User research & design strategy
1. Understand what users think
So, the next step is to understand what the service robots used in the catering industry look like in the minds of users?
In field observations, it was found that service robots are still very attractive to children. They will prefer to play around and interact with the robot. So for adults, the practicality is not so high, or it does not meet the expectations of most people. In the eyes of adults, a service robot is just a large toy, a toy to pass the waiting time.
For chatting with users in the mall, I also learned their real feelings:
User 1-Children : They like it very much, and can quickly understand the function of the robot and master the method of interacting with the robot, and they are also willing to introduce what they know to other people next to them, even if they are strangers. Explaining the functions of the robot also became a great pleasure for them.
User 2-adults : adults with children are more likely to stop for the robot, but they may be watching children play more often. It will feel novel at the beginning, but in fact, it has not used its core functions, such as ordering.