It in the landing page hero area. It has does a great job of humanizing the offer by having a thumbnail of a person. (lucky for them, this also happens to be a celebrity.) shows you exactly what you will get the chance to win if you fill out the form on the page. 15. Applied educational systems* *editor's note: applied educational systems is an impact client landing-page-examples-applied-educational-systems how they got it right: landing page features a clear, direct, action-oriented value proposition. Includes a video with a real-life team member.
Sets expectations by detailing what happens after you fill out the form. Addresses common objections and questions upfront. Incorporates social proof with a quote, image, and name of a real customer. 16. Codecademy landing-page-example-codecademy how they got it right: design above the landing page fold is simple and business email list free of distractions, using a clear headline, great use of white space, a relevant image and a form with a bright red cta button. Feature to log in with facebook or google+ lowers the barrier to conversion. Uses video from a real student to answer a common question, "how can coding help you?" 17. Berry insurance* *editor's note:
berry insurance is an impact client landing-page-example-berry-insurance how they got it right: leads with an action-oriented headline telling you exactly what you get on this landing page. Headline contrasts well against an on-brand green hero area. Video in the hero area has an animated thumbnail to draw the visitor's eye and encourage them to click. Video features a real team member telling you exactly what happens after you fill out the form. Copy reiterates the information in the video making, not only driving home the message but making the page more accessible to those with vision or hearing impairments.